
Enter Juliet Potter who is recognised by Australian women as a champion and pioneer in feminising the automotive industry. Juliet launched the very first automotive website for women in 2000, and the first automotive brand and communication initiatives to help facilitate change in the automotive industry, finally give women representation and a voice. She has created an online genre for female automotive after many years of negativity and set backs. No mean feat for mother of two who pioneered these changes alone.
Juliet has seen regular coverage in most major media titles in Australia since 1999, as well as national and international conference invitations, training seminars and regular guest-speaking roles. Juliet has gained regular PR in female magazines, contributing and instigating car features as an industry expert and is often asked to comment on and attend various media events to represent females in the auto world. Juliet has been asked to contribute opinion pieces and consult for such publications such as the Daily Telegraph and The Sydney Morning Herald. Juliet also launched the very first Car of the Year Awards for women in 2006.
Since 1999, Juliet has featured in such publications as Who Weekly, Time, New Weekly, New Idea, Woman's Day, New Woman, B Magazine, Cleo, Cosmopolitan, Madison, Girlfriend, Dolly, Marie Claire, Ralph, Vive, Qantas Magazine, The Open Road, The Sydney Morning Herald, Drive, Life, The Financial Review, The Sun Herald, The Melbourne Age, The Manly Daily and The Sunday Telegraph. Juliet has also been interviewed on countless radio stations and also had her own lifestyle automotive radio show on 2UE and worked with 2GB, ABC and Nova, to name a few. Juliet has appeared on television shows such as Mornings with Kerri-Anne, A Current Affair, Today Tonight, The Today Show and Sunrise.
Over the years, Juliet has consulted and worked with such prestigious brands as eBay Motors, the NRMA, Drive, Bridgestone, Toyota, Honda, Hyundai, Volkswagen and Autobarn to ensure they understand just what women want both online and off.
Recognising her passion for the environment, industry profile and commitment to women in
the automotive realm, the Queensland Government has recently appointed Juliet as the Female Champion for their Ethanol +e marketing campaign to raise awareness on the benefits of ethanol-blended fuels.
Juliet has written articles for numerous publications including the Australian Women's Weekly, The Sydney Morning Herald, The Daily Telegraph, Style Magazine, MotherInc, Show Mummy the Money, Cosmopolitan, Essential Baby, WebWombat, CarShowoom, ninemsn and the NRMA. Juliet also writes a column for the Daily Telegraph's Confidential titled Zoom.
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